The notion of "Corporate Social Responsibility" itself is imported from the United States and Europe, however Japanese companies have a long and unique history of contributing to society through everything from customer-oriented products and services, philanthropy, community involvement, and so forth. Most Japanese companies feel a strong commitment to society and its employees.

Our objective is to help our clients to manage risk and create competitive value in this dynamic arena in a variety of ways. Whether it is through social investment and strategic philanthropy or issues management, we work alongside our clients to formulate effective programs and approaches focused on business, environmental and societal impacts. We believe that in the early twenty-first century, corporate responsibility and corporate reputation are inseparable.

Burson-Marsteller offers our clients counsel in four core areas of expertise:

• Risk assessment and issues management
• Policy and program development and initiatives
• Stakeholder engagement and partnerships
• Implementation and communications