The Healthcare Practice is committed helping ethical pharmaceutical, bio technology and medical device clients achieve business results through the use of creative communications solutions:

• Integrated, innovative, results-oriented approach
• All phases of product lifecycle: pre-launch to patent protection
• Targeting physicians, nurses, pharmacists, government, policy makers, professional and patient groups… and patients/consumers

Burson-Marsteller Japan has assisted healthcare clients in the following sectors with programs targeting government, regulators, the medical community, customers, patients and influencer groups. We have developed and implemented programs for healthcare clients including:

• Key opinion leader & advocate development
• Healthcare media relations
• Issues & crisis management
• Industry audits, media training
• Key Message development
• Media and industry response
• Corporate positioning
• Development of corporate communications programs to support overall reputation
• Key media relationship management and development, media monitoring and analysis, strategic counsel