If your company faces changes in leadership, organizational structure, marketplace, technology or mission, your communications challenges are greater than ever, particularly because companies come under closer scrutiny by shareholders and the media.

While you need to communicate with a range of stakeholders to maintain credibility and confidence during a transition, one audience must come first - your employees. They are the closest to the change and ultimately the ones who will support it.

Burson-Marsteller can offer a wide range of services to support employee engagement and organizational alignment and has fulfilled noteworthy, differentiating work with significant clients. Our work focuses on one or more of the following change "triggers":

• New strategic directions, visions, values, or business strategies
• Brand launches and repositioning
• Crises impacting the organization and its stakeholders
• Mergers, acquisitions, or divestitures
• Leadership transitions and development
• Organizational restructuring
• Large-scale process and technology improvements
• Recruiting and retaining a high performance workforce