Our aim in the Burson-Marsteller Marketing Practice is to influence buyer behavior by adding value to our clients' brands. We are committed to achieving measurable business results for our clients through strategic programs that reach target audiences.

Understanding consumer attitudes and recognizing the power and limitations of a brand are meaningless without creative strategic planning and powerful implementation of programs designed to increase market share. The Burson-Marsteller Marketing Practice specializes in providing clients with the deep knowledge and keen expertise needed to carry out programs that create tangible results.

Media relations is at the heart of nearly every Marketing Practice program—from the cacophonous chat rooms of the Internet to media tours, major press events, satellite news conferences, ongoing news bureau functions or any combination thereof. The Practice's media relations specialists are in daily contact with representatives of key consumer and trade media. These relationships are key in the battle for appropriate news space and positioning.

The Marketing Practice plans and executes programs anywhere in the life cycle of a product, from launch to repositioning, from ongoing market support to issues management.