Burson-Marsteller has been covering and offering a wide range of media monitoring and analysis to our clients. Though media monitoring is the very basic of the PR activities, it’s an area where difficult to come up with the comprehensive analysis. You have to know how often and in what way your company is exposed to the media, what about your competitors, what about your industry trend, and what about the PR effects.

• Newspapers/ Magazines
• TV programs
• Online media
• Blogs and SNSs

Amid the growing use of crossmedia, Burson-Marsteller will monitor and give full attention on every media not only the influential TV broadcasts and rapidly-evolving Online media, but also make an eye on CGMs (Consumer Generated Media) such as blogs and SNSs to bring you a comprehensive media analysis.

• English summary reports on Japanese articles
• Japanese summary reports on English articles

are available in Burson-Marstellers’s media monitoring. Analysis reports will be also provided both in English and Japanese.

Burson-Marsteller has a special service for coping with the crisis, such as recalling and scandals, swiftly responding to the media exposure. Prompt response is crucial in the crisis. Therefore to catch the media news and reports immediately after the exposure is must. You will be able to receive real time monitoring during the crisis through special monitoring system different from ordinary monitoring.

Burson-Marsteller offers the media monitoring that will surely meet broad requirements and needs from various industries and businesses. Customized monitoring service is available and you are able to request specific report time, target media and analysis formats.

If you are interested in Burson-Marsteller’s media monitoring, please contact us.