The Japanese technology market is unique in many ways. For example, in Japan new mobile phone handset series are launched around every 3 months, packed with cutting edge high-function technology and design, and the appetite for the new is insatiable! When dealing with a market such as this, while keeping a borderless and global view of things, PR that is localized to the region is vital. The increase in regulations and a consumer demand of safe and environmentally friendly products is ever more important to communicate clearly with the market about differentiation and superiority over competitors, as well as corporate philosophy and investment.

We offer a broad portfolio of services that extends beyond traditional media relations. Our consultants have deep industry knowledge and extensive experience working with both Japanese as well as international technology companies inside and outside Japan. Our key areas of expertise include telecommunications, business software, semiconductors, consumer technology products and the Internet.

Services include:

• Strategic messaging and positioning
• Media relations (business, trade, online, consumer)
• Issues management and rapid response
• CEO positioning and reputation management
• Competitive positioning and analysis
• Breakthrough consumer campaigns
• New media communications strategies