The Japanese Media is a diverse and complex entity and many companies, both Japanese as well as foreign, benefit from having their executives trained in effective techniques on how to handle the media. Burson-Marsteller offers training with lectures and role-plays on key messages and techniques of media handling for in-house PR professionals and senior management who have frequent media contact responsibilities.

Foreign executives can equally benefit from better understanding the cultural nuances when dealing with a local journalist.

The core of Burson-Marsteller’s executive training philosophy is to help clients define the messages they want to get across to the wider community, test those messages through well-researched and rigorous role-play interviews, and prepare CEOs and other senior executives for contact with the various stakeholders in a realistic environment.

Workshops offered by Burson-Marsteller include:

• Media Training
• Crisis Simulation Workshop
• Issue Management Workshop
• Pandemic Simulation Training
• Presentation Training

Courses can also be tailored to suit your organization’s specific needs. Please contact Burson-Marsteller Japan’s Media Training department for more detailed information.